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Thursday 11 July 2013

Cheap And Simple Ways For Small Businesses To Do Video

Video’s a really effective way to market. No, really – people spent twice as much time on sites with video, video attracts almost triple the monthly visitors, and that’s just the start.

And with video apps like Vine and the new addition of video to Instagram, you don’t even need cameras, equipment or a budget to start recording video for your business.

Here’s a run-down of all the ways you can do video on a tight budget – and their pros and cons so you can decide what’s best for you.

Quick, Creative Video Shoots

You can create some awesome, impactful video with just a smartphone and 6 to 15 seconds. Two video apps make it super simple to get your message across and make your business memorable. And they’re easy to share since they’re owned by Twitter and Facebook respectively.

Vine

Vine is Twitter’s video sharing app – and is the most creatively restrictive.

Vine limits you to capturing 6 seconds of video, which means you’ll need to plan your message carefully. But 6 seconds is plenty of time to make a memorable impact, demonstrated by the brands below.

Toyota experiments with 6-second stop-motion:

Lanzamos el primer spot en #vine ?Os gusta? #toyota http://t.co/NJXbf9fC

— Toyota Espa?a (

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